Promotional Products Blog

Exploring Promotional Advertising & The Latest Promo Items

Archive for January, 2010

Get The Promotional Word Out!!





We feel now is an important time to contemplate on whether or not to really start advertising your business the way it deserves.  Considering current times have been challenging on most businesses during the Global Financial Crisis many people involved with executive decisions are really asking themselves “Is now a good time to really start to maximise our advertising budget”.  I think the answer to this question that a lot of people are asking is obvious by the stability of the Australian Economy and the amount of spending put in place by some of the larger companies out there.  The more efficient companies simply crunch raw data and review these numbers by the book, so to speak.  By taking things such as consumer spending, retail sales figures, interest rates and currency just to name a few, they then piece together a formula to assist with the next mass advertising promotion.  Promotions come in many different shapes and sizes for the Australian public to choose from.  Many people decide to take the ball into their own court and play the game themselves.

To really understand your target audience and Promotional Objectives consider the use of Promotional Advertising.  Many of the top 100 companies listed in Australia all use these forms of advertising as a backbone to their long term success.  Not only do they create initial brand awareness for you business they also give a long term approach for the customers to remember you into the future.  Sometimes it’s hard to remember where you purchased a product from.  With advertising awareness created through the use of carefully selected items, your brand can really stand out from the crowd.  Contact us today.

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Australia Day Promotional Items

It’s nice to see that we live in a very proud country like Australia.  During yesterdays celebrations it was evident that the use of Australia Day Promotional Items has been used by many businesses wanting to up sell their customers on a purchase they had made prior to this important day of recognition.  Some of the products people had purchased included Australia Day Hats, Promotional Flags, Stickers, Pens and much more.  We even noticed one of the major Newspapers of this country giving away a free Australia Day Hat on Sunday with their daily paper.  What a fantastic way to add value to a popular reading item brought item by the public.  It just goes to show the importance of gifting a free gift of relatively low cost with an item of this nature.  The sociology of people generally tends to gravitate towards gifts of this nature which are free.  Everyone loves a free gift or item.  Are you giving your business the right impression in the public’s eye?  Try Promotional Items today.


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Summer Promotional Items

It’s summer time of the year so don’t forget about your drink bottles, hats, cooler bags and all of those other great promotional items that are well received this time of the year.  Decorated promo items make the perfect gift or business giveaway.  Contact us today.

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