Promotional Products Blog

Exploring Promotional Advertising & The Latest Promo Items

Archive for July, 2013

Promotional Products “Why Are They So Good?”

Lets all take a steep back here for a while and ask ourselves why Promotional Products are so good?  At the very heart of the question are some great answers that we have given.  There is no other type of marketing medium that gives you a targeted marketing message directly in front of your prospects and clients.  The very best types of Promotional Products don’t give you the ability to brand with your logo or message they generate real tangible and measurable results.  Successful companies and business that utilize Promotional Products always think of the following:

1.  Audience-Geared Product Selection:  You have to have the right product tool for the right job and yes the same is true in any type of promotional marketing campaign.  Thinking of branding a handkerchief for a corporate client?  Not bad, but chances are you may want to rethink this one again.

2.  Effecting Marketing Messages:  If all you do is brand, brand, brand then think again.  Think of incorporating calls to action, slogans, advantages or even loyalty marketing advertising included onto your print merchandise.  At the end of the day remember, it costs no more to add in as much text or graphics as you like!

3.  Think About Your Target Recipients:  Lets face it, we all can’t afford to everyone, so in effect each promotion that you use promotional items on should be well geared to the individuals that will provide the most positive results for you.  Think about what your clients would really what or use in their daily live and then brand it.

4.  Timing Is The Key:  With all types of marketing timing is the key.  Research your target niche.  Get into the heads of your customers and think about when the perfect time to buy may resonate with your people.

Cost effective, fun and easily remembered Promotional Products are the right marketing tools to assist with decision makers making buying decisions.  Long after your branded gifts are given the  item will work again and again.  many people also call this effect “Residual Marketing”

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