Exploring Promotional Advertising & The Latest Promo Items

Marketing Is The Key

Marketing is the key for any business and Promotional Products offer the best medium over any other type of advertising for doing so.  Get in touch with you local Australian Promotional Products provider today for great ideas regarding this booming industry.

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The Complete Guide To Conference Cardholders

Personalised conference card holders for events and meetings.

The Complete Guide To Conference Card Holders

Take a good look around the room in any meeting or event and chances are everyone will be wearing conference cardholders or name badges, customised with their own details.  In this guide, we tell you what you need to make sure you get this essential piece of equipment right for every single conference.  Attendees can spend large sums of money to attend your conference and then “if” someone decides to skimp on the name card holders it can be an epic fail.  First and foremost, don’t make the text too small to read, we recommend at least 12-14 point but less or more information may affect this type of sizing. 

What style of badge do I use?

The one type that we don’t recommend is stickers.  These can look very tacky if you simply slap these over the top of a name badge holder.  They can’t be reused or re-worn.  Just about any other style of badge is fine, it comes down to the information you need to place on the inserts, layout, images and additional fields if needed. 

Size

Once again it depends on how much information you need to place on the inserts but as a rule the more information the bigger you need to go.  105mm x 74mm medium badge holders are common, but these days often too small, while A6 badge holders can be a great option.  Bear in mind the bigger the badge holder the bigger the print and anther benefit for going bigger is that the item will tend to flop around less.  From a cost point of view, bigger name holders are more expensive but it’s definitely worth it!

What information do I put on the badge?

First things first, start with the attendee’s name in bold, first name first and then the surname.

Affiliation: name of the event, company they work for?

Roles:  organiser, volunteer, first-time attendee, guest speaker, facilitator etc. 

Back of the cardholder:  schedule.  If your event or meeting runs over a number of days, you can include times for various speakers etc.

Layout & design

We have a team of experts ready to implement a design for your custom printed cardholders.  We sell inserts and you are welcome to DIY, but for the ultimate hassle-free experience utilise our team for the best looking personalised fully produced cardholders.  With our wealth of experience in the conference industry for over 15 years, we can provide you with a wealth of ideas and templates you will love!

Attachments

Pins:  can be ok for events or meetings but pinning to a nice business shirt sometimes is not a great idea!  Enough said.

Clip:  these work fine

Lanyards:  absolutely, we love them!  With so many styles and colours available this is one of the best options for holding your cardholder. 

Magnets:  can work, but difficult in cooler conditions and attendees with heavy clothing.   

One or both sides for print?

Either option is fine, consider printing the same information on both sides for practical use.

Resources:

Matt Cutts had one of the funniest conference cardholders designs we have seen in a while!

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Promotional Products Infographics

Please find the attached link below to our Pinterest Board.  For great new innovative ideas, reviews, statistics and more visit this board today:

https://www.pinterest.com/boostpro/promotional-products-infographics/

 

Screen Shot 2016-01-22 at 8.31.10 am

 

 

 

 

 

 

The Team @ Boost

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Digital Transfer Print For Promotional Bags

Here at Boost, we offer digital transfers for selected Promotional Bags and these are used for branding fabrics and are printed on transfer paper using a digital printing machine then heat pressed onto your bags.

The Advantages
•    Cost effective method for producing spot colour or full colour transfers onto bags.
•    Crisp, clear artwork reproduction is possible even on textured fabrics such as calico and jute materials.
•    This type of print offers a matt finish and will not crack or fade under normal circumstances.
•    We can also print variable data including individual names.
•    Only one set up charge is required irrespective of the number of print colours.

The Limitations
•    Only approximate PMS colours can be reproduced (not exact).
•    Some colours cannot be reproduced including metallic silver and gold.  For most logos this is very suitable.
•    Were not fussy but just to let your know a thin, clear line of glue can sometimes be seen around the edges of the image.
•    More expensive than offset transfers.

Your Artwork Requirements
•    Artwork can be supplied in either vector (EPS) or bitmap format.

Happy Printing!

Custom Printed Digital Transfer Bags

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NEW – Custom Printed Jute Bags

If you are in the market for custom printed natural jute bags branded with your logo or design, check out the brand new 2015 shiny range from Boost Promotional Products here:  Printed Jute Bags For a complex range of printing and/or decoration options please contact the team at Boost on free phone 1300 739505.  With options such as single color screen prints, multicolor screen prints, transfer prints, digital transfer prints and full color offset transfer prints, we have the best options in the Jute Bags market.  Offering affordable marketing solutions since 2005, Boost Promotional Products.

printed jute bags

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Top Five Promotional Bags Of 2014

Top Five Promotional Bags Of 2014

With all of the Boost data in, we are proud to offer you a snap shot of the hottest selling bags for our 2014 year.  The data is based purely on volume alone and even the results even surprised us to some extent.  Generally speaking from year to year trends don’t really change too much.  With this said we have seen a push towards more sustainable types of promotional bags including bags made from reusable and recyclable materials.  Here are the top bags list as follows:

No 5 – Sports Bags custom printed drawstring sports bags

With a little over 4 million Australians playing sports, bags have become an important accessory.  Promotional Sports Bags have remained strong in our 2014 year.  Australia, as we know, is a sporting nation and sports run deep in our families and blood.  This long and up standing tradition of punishing the body the best as you can simply requires one to store all your sporting accessories into one easy to use carry bag.  The functions of these bags vary tremendously and so do the requirements of each sporting player and team.  With so many options available on sports bags its really hard to know exactly where to start from.  Choosing the right sports bags can be a daunting task and generally speaking like any bag you get what you pay for.  Most recipients chose bags based on “features” not just materials and then of course pricing was next in line.  With many people also banding their sports bags to incorporate team names, individual names and sponsors, screen printing was the most affordable means of printing these types of bags followed by embroidery being a close second.  Some clients also choose what we like to call a “build a bag” service too, which means you can custom certain parts of the bags to your liking.  With so many various types of sports in Australia is no wonder why we simply love sports bags.  From simple low cost drawstring backpacks to high quality custom cricket bags or basket ball bags we know we have the right team bag for you.

No 4 – Backpacks  promotional backpacks

Between 2013 and 2014 there was an estimated 3.5 million children attending school in Australia aged between 5 and 17 years old.  Also record number of younger adults in Australia are also attending University.  This number is about 940,000 people.  The need for promotional backpacks has never been so evident.  Now not all people decide to print a bag like this with a school name or logo.  Only certain types of schools and universities can afford to do this as a viable part of their schooling program, or is this a myth.  We believe any type of school can or could afford these types of promotional products by simply on selling the merchandise for a profit.  Students love customised bags and are more than willing to pay that little bit extra.  Parents also see it as a way of distinguishing their children from others.  Typically most of these bags sold also received a screen print, not embroidery.  Due to recovery in the GFC we think this is the reason why people opted for this affordable option.

No 3 – Cooler Bags  promotional cooler bags

Australia summers are hot as we all know and everyone loves cooler bags during this time of the year.  Cooler bags are also brought by an extremely diverse range of business and companies.  All of these specific requirements for coolers vary significantly.  Some require high quality silver foil insulation, other more simple 6 pack or 12 can coolers.  The materials used in the construction of these items is quite standard across the range, typically incorporating 600D nylons which a strong and dependable.  Every single one of these bags are chosen for their insulation properties.  Clients typically require the contents of these bags to remain cooler for longer periods of time.   The most common type of decoration for these types of bags was screen printing.  Note: embroidery can be used in some circumstances but care has to be taken not to puncture the insulation.  The

No 2 – Conference Bags  promotional conference bags

If you have ever attended a meeting or conference you will know first hand how many different types of conference merchandise you will receive over your attendance.  One of the most significant pieces you will receive is a conference bag.  Conference bags can vary in features and quality.  Some of the bags you may have encounter are down right cheap and nasty.  We honestly think if you are supplying a conference with these types of bags, please utilise a good quality bag otherwise they may be subject to binning or the bottom of the wardrobe.  Creative conference organisers will understand the importance of this aspect.  If you have an event also make sure you receive samples to show other people who can make a practical informed decision.

No 1 – Calico Bags

promotional calico bags

Tried and proven over many years the simple Calico Bag has stood the test of time in Australia and remains our No 1 pronominal bag on the market.  This bag is not big on features but where it really packs a pouch is in it’s affordability, functionality and the ability to display big bold bright logos.  Seven out of ten of our clients regarded the calico bag as cornerstone bag to offer clients.  We also believe the “eco friendly” nature of this product also makes it easy to offer as a gift or on-sell to your clients.  With note it is also important to say that now more so than ever it is more affordable to brand these types of promotional bags with full color logo prints.  Clients loved big bold full color 30 X 30 cm large print areas.  With high quality digital print machines clients can capture extremely complex logos, shapes, text and graduated colors.  Some people also opted for transfer prints too which had a similar effect.  Out of all the promotional merchandise on the market this product offers you one of the largest print areas in the market place.  Clients simply love large prints, it engages more people who come into contact with them and creates more of a “wow” factor.

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Advertising Quote Of The Day

“Many a small thing has been made large by the right kind of advertising”

Mark Twain

marktwain

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Promotional Products History

Boost Promotional Products is VERY proud to announce their 10th successful year trading as a company.  “We have been very fortunate to support many great brands during this time”  Our core business is branding merchandise for all types of Australian people, everyday people who a striving for the Australian dream of owning or operating an Australian business or company.  Boosts Promotional Products history stands strong by providing high quality products and after sales service for all clients in Australia.

Boost Promotional Products 10th Anniversary Image

Many thanks for all your continued support!

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News

BOOST

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Custom Printed Umbrellas

Paying top dollar for custom printed umbrellas is now a thing of the past.  Like many other companies we are now able to source and stock a great range of high quality umbrellas at affordable prices.  Top of the line umbrellas incorporate features such as high structural integrity defined by its canopy and framing strength and quality.  Our umbrellas now incorporate some of these great features and then we pack them into a range of items that every day Australians can purchase.  We offer lightweight, waterproof and blow-out technology in these designs.  Although these types of features a commonly found on high use umbrellas such as golfing umbrellas, now more so than ever this technology is affordable.

Now its time to enjoy a life with fewer umbrellas!  Trust Boost Promotional Products Pty Ltd for your entire printed umbrella needs.  The last thing we wanted was your custom umbrella not to be just another piece of urban luggage, we want you to enjoy this functional device used for everyday life in a way it can advertise your business for all to see.

Boost Custom Printed Umbrellas

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