Can you remember the first time when you saw a promotional product used? I can. Let me share my experience with you, without showing my true age at the same time embarrassing myself. The first time i can remember any such item used, and i mean a promo item that was given to you out of the goodness of someones heart, was when i was on an airline and the item that i received was a small promo airplane toy. Now being relatively young at the time and excited at my new gift, do you think there was anything else i wanted to talk to my parents other than airplanes? No and hence the impact of an item branded with your name or logo. Promotional Toys have a very profound effect on a young audience, if advertising within this medium. The airline that i was traveling with at the time not only gave one promotional item but several. Why is this you may ask? Think of it this way, if you wanted to be one of the largest companies in the world, do you think it might be a good idea to come up with a REALLY good passive marketing approach? Answer: YES!
Question: Do you want to be a leader in your industry or business? If the answer is yes, please refer to the first paragraph to discover why some of the major Airline companies in the world, started with promotional products over 35 years ago to get their brand name recognised. If you are looking for a 21st century marketing approach and you don’t want to bombard your market with the same old, same old, talk to one of our consultants today for your best options for promotional products advertising, to make a longer lasting impression.
Food for thought.