What’s Selling In The Australian Promotional Products Industry

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Gathering information on sales trends about promotional items enables a company to have a vivid idea about what customers want. Statistics serves as guides to determine the products that deserve more focus for development and enhancement prioritization; or simply stated—to keep working on what is selling. Current statistics show that wearable promotional items are the front-runner on the list of popular items. These wearable products include t-shirts, sports-shirts, aprons, uniforms, blazers, jackets, vests, caps, hats, headbands, wristbands, and neck wears.

What makes wearable items sell? Wearable items guarantee exposure because people put them on. People are generally competitive because they want to establish supremacy over other individuals with whom they coexist. This is one reason why people continually strive to improve their appearance by dressing up. Modern, tribal, or prehistoric—humans in general, embellish themselves with whatever item they can find to make them more conspicuous, desirable, and acceptable and to enable them to outshine the rest of the pack; it is human instinct at work. How else would one explain the fact that people in the past, who had no means of communicating with one another and are separated by vast expanse of land and sea, all have the desire to appear more attractive to achieve acceptance and gain superiority? These people accomplish such by the use of adornments, accessories, tools that alter physical appearance, and body paints? Other animals, driven by instinct, demonstrate this same behavior for the very same purpose, acceptance. Experience tells this same story. According to the observations of most companies, wearable items have consistently yielded excellent results. To paint a more graphic image, wearable items occupy more than a quarter of the pie chart of sales and demand statistics for promotional items; against 20 other categories of promotional items that shares the rest of the distribution across the same chart.

Next to wearable items, writing instruments comes next on the list of the most marketable promotional products to date. Despite the dawn of computers and the effort of some companies to achieve a paperless office environment, pens, pencils, highlighters, and markers are still items that are in demand across the globe, and are still used as tools to keep records and sign contracts, regardless of culture, race, level of intellect, and advancement of technology. The affordability, dependability, portability, and practicality of writing materials have helped this humble yet very powerful tool to stay popular. Nearly considered wearable items, practically all people make it a point to keep writing tools handy; hooking them on bags, lapels, chest pockets and amusingly, inserting it on top of the ear fold; which maximizes visibility of company logos and brand identification. As writing materials comes second on the chart, it occupies roughly ¼ the amount of sales of wearable items.

Closely, promotional calendars tails behind writing instruments on the chart; selling just a little less in amount by a few percentage margins. Next on the list are bags, drink ware, and desk, office, and business accessories, which almost share the same amount of sales. Outdoor items like sporting goods, leisure and travel items have half as much sales as the previous items on the chart; followed by computer products and accessories, house wares and tools, magnets, electronic devices, key rings, clocks, stress balls, confectioneries, like candies, and products that uses textiles, like umbrellas which shares within the small percentages of sales in the pie chart.

Innovation is a never ending process and sales trends may change because it is human nature to want more than what they already have. So, what’s selling? The answer should be ‘wearable items and everything that people use to make life more convenient, which ultimately lead to productive promotional campaigns’.


Author: admin